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-===== Script Theory =====
-Script theory, developed by [[http://www.rogerschank.com/|Roger Schank]], is a [[cognitivism|cognitivist theory]] orientated mostly on structure of knowledge, especially on **representation of more complex event sequences in memory**.
-There are **several definitions** of scripts like: **coherent sequence of events expected by an individual** in a particular context, involving him either as participant or as an observer (Christopher Puto), or a “**mental picture plus caption**” representing the action sequences, participants, and physical objects found in a situation (Robert Abelson).
-Scripts consist of a **sequence of actions or events necessary to achieve a goal**. They also if necessary include relevant people, locations or objects.
-Aside from their original application in language processing explanation, Schank also explains his dynamic memory model using scripts. **Memory is organized in terms of scripts, plans and goals**.
-===== Bibliography =====
-[[http://tip.psychology.org/schank.html|“TIP: Theories.”.]]
-[[http://www.up.ac.za/saafecs/vol30/erasmus.pdf|Erasmus, A. C, E. Bishoff, and G. G. Rousseau. “The potential of using script theory in consumer behaviour research.” Journal of Family Ecology and Consumer Sciences/Tydskrif vir Gesinsekologie en Verbruikerswetenskappe 30, no. 0 (2010).]]

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