Affect theory
Cognition
Cognitive load
Comprehension
Declarative knowledge
Discrimination learning theory
Distributed representation
Doctrine of formal discipline
Epistemology
Gestalt
Hawthorne effect
Human cognitive architecture
Insightful learning
Journal
Magazine
Paradigm
Procedural knowledge
Schema
Script
Structuralism
Theory
Transfer of practice
7)
Puto, C. P. Memory for scripts in advertisements. Advances in Consumer Research XII:404-409. Fifteenth Annual Conference. Association for Consumer Research. 1985.